The importance of measuring and analyzing results

[bitheerani90]

Last but not least, it is important to highlight the need to monitor and evaluate the performance of digital marketing campaigns.

Metrics signal the results of your strategy's actions, through indicators that show whether you are on the right track or need to ukraine mobile database adjustments. Here are some of the main ones used by the market:

CTR (Click Through Rate)
The click-through rate is one of the main indicators within the fundamentals of digital marketing, as it measures the effectiveness of ads, links and emails. It is calculated by dividing the number of clicks by the number of impressions, that is, the number of times the ad was displayed.