How to optimize your “dark posts”.

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As is often the case, it's essential to develop new strategies and ideas over time. The same applies to optimizing dark posts. You can always test new variables to improve performance. Below are three quick ways to check your Facebook ads:

A/B testing: Choose a variable to test. It's best to isolate the variable so you know exactly what's driving success. For example, test the ad image or ad line, keeping everything else constant.
Facebook Optimization: To help Facebook optimize your ad, choose the metric that defines your success. Nine times out of 10, you'll choose a conversion or purchase. However, in some cases, you just want traffic to your content. In that case, you'll optimize for link clicks or landing page views.
Run all tests as dark posts: To test faster, run all your tests as dark posts and then run ecuador phone number data them across multiple ad sets. This will help you scale your efforts. You can learn more quickly what works and what doesn't.
The disadvantages of “dark posts”
Of course, everything has a good and a bad, in this case “dark” side.

The biggest drawback of dark posts is the fact that you can't edit them. If you've converted an existing post into an ad set, you can't edit the headline or link. If you notice a typo, you'll have to create a new post and then apply that new post to all your ad sets. This is, of course, quite cumbersome.

However, you can edit the original post you created first. Doing so, however, will create a new post ID, so you'll lose all social proof. In other words, it's basically like creating a new ad. You'll need to replace the new post ID for all your ad sets.

If you hard-code the UTM parameters into the link itself, this will also affect tracking in all your ads.

The reason this impacts tracking is because if you have a UTM for "UTM Campaign," that UTM will remain with you as a dark post. So, if you want to launch this ad in a new campaign, the UTM you created will be linked to you when you promote it. All leads from that campaign will then be visible through your CRM page.

To avoid this, you should use Facebook's ad-level URL parameter option for each post you create.

If you use the URL Parameters tool, you can update the UTM parameters for more accurate tracking when you change campaigns or ad sets.