Example of Showing the Number of Subscribers in a Popup

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Another way to use testimonials as social proof is through influencer marketing . Including testimonials from celebrities and experts in your niche who use your products or subscribe to your newsletter can build trust and drive sign-ups.

For example, Be A Better Blogger achieved a 26% conversion rate thanks to the feature of having a celebrity testimonial in a popup.

Example of Adding a Celebrity Testimonial to a Popup
You could also view your media stats, list the awards and badges you've won, the number of 5-star ratings, and more.

All of these strategies show visitors that other people are happy with your product or service, making them more likely to try it themselves.

4. Push users to action using scarcity and urgency
Urgency and scarcity are two closely related psychological principles that can be used in pop-ups to nudge users into making a decision faster.

Many of my online store clients like to create a sense of urgency with a limited-time discount. You can use poland telemarketing data the same strategy to increase signups by offering a coupon or freebie to new signups for a limited time.

You can include this information with a countdown timer in a popup to emphasize that time is running out. This is easily done in OptinMonster by adding a Countdown block to a time-sensitive offer popup, as seen on the Kennedy Blue website.

Example of Displaying a Countdown Timer in a Popup
Typical examples of scarcity include products that are out of stock or limited editions. To encourage newsletter signups, you could create a sense of scarcity by offering a lead magnet or other incentive to the first 100 or so people who sign up.