In the long term, the viability of easy credit may be questioned.
Although the market has grown rapidly with simpler and less bureaucratic credit offers, maintaining these facilities may become unsustainable, especially in an economic environment marked by belgium mobile database and with a financially vulnerable public.
Regulatory adaptation
Adapting to Brazilian laws is another major challenge. Although there has been some flexibility in the Brazilian regulatory environment, there are still strict restrictions on fintechs and digital wallets offering credit.
In some cases, there is a need to establish partnerships with financial institutions that are already consolidated in the market so that portfolios can operate within the limits of the legislation.
Therefore, strict monitoring of regulations and adjustment of the financial products offered are essential for the sustainability of digital wallets, especially as new rules emerge.
Consumer confidence
Finally, gaining the full trust of customers, especially for larger transactions, is still a major challenge.
Although consumers perceive value in using digital wallets for everyday transactions, such as making payments or transfers via Pix, trust for higher-value transactions, such as large deposits or investments, culturally still resides in traditional banks.
To build trust and retain customers, wallets need to strengthen security and clearly communicate the benefits offered, as well as the security measures adopted. In addition, they must provide relevant and secure offers to improve loyalty and retention.