5 examples of successful influencer marketing

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Numerous companies have already benefited from influencer marketing. They can teach you how to create memorable campaigns. These five examples offer plenty of inspiration:

1. Edeka with YouTuber and sound artist Marc Rebillet
In a video, #SuperMarc dances through the aisles of Edeka in a bathrobe and transforms the store into a DJ booth. The video garnered more than 4.3 million views on YouTube.

2. Vapiano with fitness influencer Pamela Reif
The restaurant chain Vapiano teamed up with fitness influencer Pamela Reif to promote belize phone number data various dishes with a cross-media campaign.

Instagram Marketing Pamela Reif
3. Zalando with #Styledayfriday
During the lockdown, fashion company Zalando called on various influencers to participate in #Styledayfriday. They were asked to dress up every Friday and post their fashion under the hashtag. Within three months, more than 6,000 posts were made on Instagram.

influencer marketing; Zalando StyledayFriday
4. Techniker Krankenkasse with #wireinander
In an influencer campaign, Techniker Krankenkasse created videos with various YouTube stars showcasing their perspectives on health. The videos reached more than 300 million views.

Felix von der Laden YouTube - Instagram Marketing
5. IKEA with the IKEA Challenge
IKEA, the furniture store, invited YouTubers to a challenge: to furnish a living room in 180 minutes. The teams' furnishing suggestions were then exhibited in the furniture store and were well received.

Ikea Challenge Youtube Video - Instagram Marketing
The growing importance of influencer marketing
The influence and reach of opinion leaders such as bloggers and YouTubers will continue to grow, especially due to the steadily growing popularity of services like Instagram, YouTube, and Snapchat among online-savvy, consumer-oriented target groups. This applies not only to younger audiences, but to entire industries. In the US, budgets for influencer marketing are already an integral part of many companies' marketing strategies. Influencer marketing is revolutionizing the dilemma of conventional, ineffective, and implausible advertising measures.