When is the best time to upload a Reel?

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The best time to upload an Instagram Reel can vary depending on your audience and content. Research from major social media management software providers like Hootsuite shows that posting Instagram Reels around 7 p.m. is effective. It's important to note that some audiences are more active on Instagram in the early morning hours before work. Here are some specific recommendations for different days of the week:

Note: Instagram recently started offering creators more detailed insights into their slovenia phone number data Reels' view counts to better understand how their content is performing. Learn more in the Instagram creator's guide .


Tip : Want to be able to create creative posts and reels that stand out from the crowd and perform well? Then check out our blog to learn how to become a content creator or complete our content creator training .

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How often should I post on Instagram?
The frequency of posting on Instagram depends on several factors, including your number of followers and the type of content you share. Here are some general recommendations:

For accounts with fewer than 1,000 followers, it is recommended to post 14 posts per week or two posts per day.
Accounts with between 1,000 and 250k followers should post 14 to 20 posts per week for the highest reach.
Instagram itself recommends posting daily.
It's important to remember that quality over quantity. It's better to post fewer high-quality posts than many low-quality posts. Make sure each of your posts provides valuable and relevant content for your followers. It will be worthwhile to familiarize yourself with some common AI image tools, as AI can take some of the work out of image production and design for you. Test and experiment with AI image creation and try out different tools!