Guru is featured at Kiai Live: Impactful Lecture on Optimized Checkout

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Discover how Guru impacted Kiai Live 2024 in Lisbon with a talk on practical optimized checkout strategies.
Lisbon, December 6-8, 2024 – Guru was present at the 7th edition of Kiai Live, a reference event for new generation entrepreneurs, which brought fax lists experts in digital marketing, management and artificial intelligence to empower companies on their growth journey. During the three days of the event, the atmosphere was vibrant with the enthusiasm of a diverse audience, eager for practical knowledge to scale businesses in an increasingly competitive market.

Among the highlights was the participation of Guru, represented by our co-founder, Michelle Oliveira, who presented a transformative talk on the importance of an optimized checkout. With a relaxed tone and practical examples, Michelle captured the audience's attention by addressing a crucial topic that is often overlooked by many sellers.

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The Impact of an Inefficient Checkout
Michelle began her presentation with a fact that made many in the audience reflect: 7 out of 10 consumers abandon their carts during the purchase process, resulting in significant losses. From there, she delved into the main reasons that lead to abandonment: confusing design, long and complex forms, and the lack of optimization for mobile devices.

“ A common misunderstanding is mixing up the sales page with the checkout. They are complementary steps, but with completely different functions, ” explained Michelle. She also highlighted the importance of measuring the efficiency of a checkout by the click-to-pay rate: “ If the buyer completed the checkout and clicked pay, it fulfilled its function. ”