2. Subject and target audience

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Perhaps half of the success depends on the ability to select thematic groups/publics/pages with a suitable target audience.

Targeted means potentially interested in your product, service or content. And most importantly, of course, alive. There is no point in a large number of subscribers if most of them are bots and "dogs".

Manually selecting communities is labor-intensive. To speed it up, use the free VK community parser . It works like this:

1. Specify your community (or a community similar to yours).





2. The system will collect a list of keywords based on the content of the specified community. Edit the list: delete irrelevant keys or add your own. You can also specify a list of negative words - if these words are present, the communities will not be included in the parsing results.



3. Specify the number of subscribers, intersections and community type. Start parsing.



4. Download the results in XLSX format. ios database Then work through the list of communities to see if your audience is in them.

Important! The list of sites cannot be limited to those whose names coincide with any of your keywords. The target audience may be in related and even completely unobvious communities.

In addition to the audience parameters (geography, age, gender, etc.), be sure to evaluate the relevance of the platform by content. If the community seems to be thematic, but there are no posts (or they are rare), do not take risks. For example, let's take "Advertising Masterpieces". Do not expect that digital specialists, entrepreneurs and owners of advertising agencies predominate here: