Half of the success of a concept is the presentation and work with client feedback

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The concept always has a main direction. It is this that needs to be agreed upon first. During the defense, we demonstrate to the client:

how individual the concept is and how it helps to differentiate oneself from competitors;
to what extent is it tailored to the company’s objectives that were voiced during the briefing;
how well thought out are the user perception patterns;
how well the website fits into the company’s image and reflects its values;
The team is ready to receive comments and refine the concept.
This part of the work will be successful if the design team in the agency has truly understood the client’s wishes and tasks.

An example is the concept of a website nurse database for a children's hospital . In the design, they differentiated themselves from similar websites through animated illustrations and a minimalist style. The concept took into account the wishes for important areas for the hospital that they want to promote. They figured out what is important for the audience of the website - parents - and brought this information to the first screen.

The concept was compiled into a video presentation for the customer.



After the presentation to the client, we collect feedback: what the client thinks about the proposed solutions. This will help develop the design in the right direction on all other pages of the site.

For each comment, we clarify what exactly is confusing or disliked in the proposed solution. If there are no comments, we find out what attracted attention or interested us the most.