Referral Marketing

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It was with this strategy that companies like Paypal, Dropbox and Uber became established. And this is one of the main strategies for viralization in the growth hacking process.

Referral marketing is about turning your customers into promoters of your brand. In general, the system works like this: a user refers another customer and receives a reward for that (often, the person referred receives a reward as well).

The case of Paypal was a pioneer in this: in 1999, the online payment system gained 100,000 users in the first month of operation, simply by paying US$20 for each converted customer referral.

In this way, marketing promotes word of mouth , which is essential to reduce the cost of acquisition per customer , increase the user base and improve business growth.

Referral marketing is also related to loyalty marketing . After all, loyal customers tend to recommend your product or service even more to their acquaintances. Therefore, you can combine this strategy with loyalty programs as well.

Content Marketing
Content Marketing is one of the main strategies for growing online traffic.

If you have a blog with relevant posts about your field, you will surely receive more visitors in an organic and scalable way. However, the blog alone is not enough for rapid and expressive growth.

If you want to speed up traffic acquisition for your blog, it is important to adopt other Content Marketing strategies.

First, you need to optimize your posts with latvia mobile database SEO. By applying on-page SEO techniques and getting backlinks to your pages, your blog grows faster. Start by optimizing your best posts, the ones that tend to grow exponentially.

Adopting a guest posting strategy on partner blogs is also a way to boost the growth of your blog's audience, rather than just waiting for visitors to arrive spontaneously.

If your goal is to increase lead acquisition with Content Marketing, you should use lead capture elements on your blog pages.

Placing pop-ups, forms, banners and CTAs throughout your pages to get users to give you their email address is a way to increase your contact base.

Take the opportunity to do this practice on your top-performing posts as well to help accelerate growth.