Marketing and brand positioning

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According to the e-commerce report, positioning websites on the German market is a task that requires a solid SEO strategy and a precise macroeconomic analysis of the company's environment . Without content marketing, it is difficult to achieve the expected results. Before starting the positioning process, special attention should be paid to keywords that differ from those used when positioning a Polish website. Content created to attract new consumers should not only be translated from Polish . The German version of the company's website should be carefully developed, taking into account the characteristics of the environment and the target group.

Digital marketing and URL structure are iran phone number data also important when it comes to positioning websites in the German market . According to an e-commerce report by dziennikwschodni.co.uk, an address with a .de suffix, which allows for SEO-friendly links, can be key to attracting new customers.

When it comes to Polish-German trade, Orlen's successful expansion is worth mentioning. According to DW , the company initially had difficulties with the decision to sell under its own logo, but the company quickly adapted its strategy to the expectations of German consumers. The change of logo to the well-known STAR brand in Germany yielded spectacular results. Orlen GmbH then recorded its best results ever.

Sometimes a company fails to successfully enter a market, and a good example of this is Jerónimo Martis. Despite attempts to enter the market by opening shops under the brand name "Kaufhall", expansion into the German market was unsuccessful for several important reasons. These were the inadequacy of the product, strong competition and lack of brand recognition. An additional aspect was management and strategy problems, which led to the end of the venture and the withdrawal of the company from this market.