Marketing trends in the B2B market

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Today, B2B customers expect an increasingly personalized offering. In the context of hyperpersonalization, companies are introducing solutions such as: the possibility of purchasing by subscription. B2B is all about building long-term relationships, so the ability to personalize the sales process seems intuitively natural to this model. The marketing strategy used to do this is often marketing automation , which involves using the technological tools available to automate, but also optimize, many processes.

Direct-to-consumer sales are due to germany phone number data the growing preference of consumers to purchase products from direct producers rather than distributors. Because of the risks involved in this type of sale, it should not be the only channel, but it can be an additional one. Consulting firms often offer help in creating effective sales strategies .

An alarming marketing trend in 2024 is the decline in trust among potential customers towards retailers. According to a HubSpot study , 71% of customers prefer to do their own research rather than contact the company's salesperson, and if they do turn to an expert, they need genuine help and advice that adds value to the purchasing process.

Affiliate programs, also known as partner programs, allow website owners to promote other companies' products or services and receive compensation in return. This is an effective way to attract new B2B leads, as potential customers are redirected to the company's website through affiliate pages.

Using the AI ​​tool in marketing and adapting it to the needs of the company or potential customers is revolutionizing the sector, opening up opportunities for even greater personalization of content and the creation of diverse content.