B2B Content Marketing Platforms: 7 Tools to Try

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B2B content marketing strategies, as the name indicates, focus on an audience from other businesses. It is necessary to use a good B2B content marketing platform to build a successful campaign that will reach your prospects, which are far more demanding than those of the B2C segment.

These platforms facilitate the production, distribution, organization, and measurement of the content, which is possible because they provide specific tools for that. Some of them also offer a team of specialists to assist their users. Consequently, building and executing a B2B digital content marketing strategy will be less challenging, and your company will be able to get better results.

We listed seven tools of B2B content marketing platforms you can use to improve your marketing campaign results to help you find the best platform for your company. Keep reading and find out!

Seven B2B Content Marketing Platforms
In this section, you will discover seven B2B content marketing platforms. We will present their main features, show for which purposes they can be used, and point out some benefits they can bring to their users.

1. Kapost
Kapost’s platform provides tools to create, centralize, organize, publish, and promote B2B content marketing. Since it also includes analytics features, your company can uncover gaps in its strategy, verify the content’s performance and optimize it.

Using the same resource for all these purposes makes the processes saudi arabia cell phone number list more accessible and allows you to produce content aligned with your business’ strategy, goals, and audience. As a result, your company will deliver relevant content to its audience that can contribute to accomplishing its objectives.

2. StoryChief
This platform offers tools to create content, publish it across multiple channels, manage SEO, social media, and data, and establish an editorial calendar. According to StoryChief, its users can collaborate better, publish faster, and measure quality. It is useful to boost brand awareness, generate organic traffic, and get insights on performance, which helps to optimize the campaign.

3. Percolate
This platform reunites tools to build and manage marketing strategies, coordinate content marketing production, distribute content across several channels, and analyze the campaign’s impact.

As stated by Percolate, the solution that it offers can alleviate some challenges faced by enterprises, such as difficulty in creating effective processes, governing and repurposing content, and lack of measurement.

Since this software streamlines content marketing processes, it allows your company to save time and reduce agency expenses, for example. As a consequence, your organization’s strategy becomes more active, leading to a higher marketing ROI.