What is SEO positioning?

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SEO (Search Engine Optimization) positioning represents a complex set of strategies and techniques aimed at increasing the visibility of a website in the organic results of search engines.

Fundamental in the field of Digital thailand cell phone number list Marketing , this discipline is dedicated to the optimization of sites or web pages with the aim of raising their position in search results, thus improving both the volume and quality of traffic to them.

“SEO positioning” refers to the ranking position (SERP – Search Engine Results Page) that a search engine assigns to a web page based on specific user searches, comparing it to other competing pages that deal with similar topics.

google serp
In essence, every time a user queries a search engine, the latter analyses all the pages relevant to the topic searched for, organising in real time a ranking of the most valid answers , which will constitute the SERP.

But what is SEO positioning made up of? It involves the adoption of different techniques such as content and source code optimization, analysis and acquisition of qualitative backlinks, content promotion on various channels, image optimization, care of titles and meta descriptions, as well as the targeted use of keywords. All these actions converge in improving the relevance and authority of a website in the eyes of search engines.

To give an example, effective SEO positioning work on Google allows your website to stand out among the first results when a user types a query related to your sector. This shows how SEO and positioning are closely linked and fundamental concepts for online visibility.