More than just a way to let your brand voice shine, quotes are easy ways to connect with an audience your brand might not otherwise reach.
If someone really loves the quotes your company shares in your B2B Pinterest marketing strategy, they may end up checking out your company as a whole.
It's a good way to show everyone what kind of company you are and what you stand for – even if it's just funny quotes.
8) Offer tips and tricks
A board that your customers and prospects would definitely find useful is one that is packed with industry tips and tricks.
These can be quick offers, or pins with excerpts from your ebooks and whitepapers. To really drive interest, the images can be of information that is usually behind a paywall. It gives people the feeling that they’re getting a sneak peek!
9) Integrate with other social media
Use your other social media accounts to promote your pins. This may benin mobile database seem like overkill, but how many of your Twitter followers, for example, follow your business on Pinterest? Probably not all of them.
This ensures that your brand gets your pins in front of as many eyes as possible and helps build your fanbase on Pinterest.
10) Invest in branded content
While everything you put on Pinterest is technically “branding,” we’re talking about content that’s focused on your product and your business.
These could be photos of your workspace, your products, team outings, etc. While it might not be an obvious choice for Pinterest, make sure your pins are well-composed and will appeal to your followers.
11) Collaborative boards
With a little imagination, you can use Pinterest boards to debate with other users – including your followers.
Using a Group board in your company can bring together items for a theme, event, etc., to create more engagement for your board and other work teams.
You can also use this format to create user-controlled contests and campaigns by maintaining a dedicated board for this and giving your followers access to it.