The change in the Marketing and Sales areas

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The days when the Marketing department only took care of promotional activities while the Sales department was responsible for prospecting clients and negotiating are no longer. Solid results are only possible if cameroon mobile database work together. The Marketing department is responsible for attracting new business, however, for results to come, the Sales team must maintain an aligned discourse and a relationship of trust with the client.

Furthermore, it is important for marketing to always have feedback from the sales department about the leads that are being generated. The departments need to communicate. Many of these changes have been brought about by the digital landscape. Quick and easy access to information has changed consumer behavior and also the way purchasing decisions are made.