Most B2B IT companies will increase investment in Inbound Marketing

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The IT sector has specific characteristics that are conducive to the development of Inbound Marketing strategies to increase brand awareness and boost sales. According to a survey by Rock Content, 69% of managers of B2B switzerland mobile database in the IT, consulting, e-commerce and education sectors in Brazil already invest in content marketing to build customer loyalty and increase their brand awareness. This number “skyrockets” to 93% in the North American market.

According to the same study, around 70% of respondents said they believe that the budget for Inbound Marketing will increase in 2016.