Bots with one function
As a rule, they are focused on one action or automation of some process. They are often used for a short period of time, but there are also those that are used in the long term.
Chatbots in Telegram: warming up the audience and promoting the brand - image 1
An example is a bot with a guide to complementary feeding from Nutrilak. Its qualitative goal is to automate the issuance of a guide for a subscription, thus making the work of moderators easier. The quantitative goal is to reduce the cost of attracting a subscriber through Telegram Ads.
Result of the work: the mailing list has expanded to more thailand cell phone number list than 2000 users, the price per subscriber has decreased to 1.5 euros.
Information bots
Information bots are primarily intended to familiarize users with the product and only indirectly for sales.
Funnel
Most often, such bots are used in the real estate or infobusiness sector. In them, the user is led along the classic path to a specific target action.
Example: a chatbot for taking a free marathon course with a psychologist. The quantitative goal is to register for a workshop at a price of 120-150 rubles. The audience is wide, interested in psychology and reading the author's content.
Result of the work: the registration price went beyond the target – 180 rubles, while a relatively small budget was spent.
Complex bots
These are full-fledged brand representations in Telegram, the so-called mini-sites. They can have a product catalog, contacts, payment tools built into them. As a rule, they are the most expensive, as they are the most complex.