These are the ads that appear at the top of the search results for relevant terms on search engines like Google and Bing.
So, a paid search ad is text-based, typically consisting of a headline, description, and a link to the destination URL .
Since they are triggered by search queries, they are often more relevant to the user compared to a display ad.
Additionally, they are displayed at the top of the search engine results page, so users are highly likely to read and engage with them.
Therefore, paid search ads typically have a higher click-through rate among digital advertising and drive more conversions than the previous example.
Mobile marketing
Therefore, mobile is growing and solidifying itself as the croatia mobile database ideal medium for marketing products and services to mobile users, in formats such as:
SMS and WhatsApp messages,
Mobile banners,
In-app ads.
This makes it easier to reach consumers where they spend the most time, capturing their interest and attention.
Retargeting/Remarketing
This is a special type of display advertising – but it targets users who have already interacted with your website or brand.
Retargeting uses cookies to identify users who have visited your website in the past. It then uses this data to deliver ads in order to make your brand top of mind . This way, it seeks to encourage them to return and complete a purchase.
The principle revolves around the fact that these users have already interacted with your brand in the past and have already shown interest in your products. Therefore, they are more likely to convert into customers than users who have never heard of your brand before.