Did you know that multichannel marketing can be one of the best ways to increase your ROI, increase your retargeting efforts, and expand your reach?
Yes! Multichannel marketing allows your business to engage with your customers and expand your brand presence across multiple platforms. Always using different tactics.
Let’s understand this technique better below. In addition to learning ways to apply it in practice and ensure significant results for your business . So let’s go!
What is multichannel marketing?
The term refers to the practice by which companies interact with customers through multiple channels, both direct and indirect, to sell them goods and services. Thus, companies use:
Direct channels : those in which the company proactively ukraine mobile database reaches the customer, such as physical stores, catalogs and direct mail;
Indirect channels : where they send content through websites or social media, also known as inbound marketing .
Additionally, there are other ways to reach customers with multichannel marketing, such as:
Notifications on mobile devices,
Text messages,
Email marketing ,
Company websites,
Social media,
Search engine optimization or GPS to track customers' proximity to goods and services.
In this way, multichannel marketing combines outbound and inbound marketing practices with the aim of reaching customers on the channel of their choice.
Thus, the purchasing process is controlled more by the customer than by the merchant.
The basis of multichannel marketing
This technique is based on the fact that customers have more choices than ever before in terms of obtaining information about products.
After all, the spread of available channels, including the growth of email, social media and mobile, has caused marketing departments to increase their presence in these channels, always in order to develop their customer relationship management (CRM) efforts .