Facebook also offers a diverse choice of ad placements. From Feed posts on Facebook or Instagram, to Stories, or ads across its audience network of apps and games.
In addition to these two digital giants, there are plenty of other options for PPC ad networks. Especially if you want to run banner ads or other forms of rich media advertising.
But if you're looking for the largest potential audience size with your paid traffic, it has to be either Google Ads or Meta for Business (also known as Facebook Ads ).
The practice of managing PPC ads is called search engine senegal mobile database marketing, or SEM. Unlike SEO, which focuses on how to drive traffic, SEM looks at how to optimize your campaigns for paid traffic, including:
Keyword research,
Let's talk about growth!
For any business owner or person responsible for a company's website, it is important to understand the difference between paid traffic and organic traffic.
So we hope this article has helped you identify the main differences between the two, as well as providing some context behind some of the issues surrounding paid traffic.
If you have any further questions about analyzing your website's traffic sources, please contact UP2Place Digital.
Our SEO experts are ready to answer any questions you may have about this and other topics related to digital marketing.