Multichannel Marketing

[bitheerani319]

Google Ads allows you to create different types of ads. Some examples are:

Search campaigns: text ads shown in Google results;
Display campaigns: image ads inserted on different websites;
Video campaigns: ads shown on videos from YouTube and other websites;
Shopping campaigns: ads shown in Google’s “Shopping” tab;
App Campaigns: App ads in different places, including other apps and Google Play;
Local campaigns: Ads filtered by sweden mobile database and shown on Google Search, Google Maps, and the Display Network.
These features help the company position its advertising across different channels. This makes the strategy broader, as you decide in which format, to whom and where the ads will be displayed.

It is worth noting that this diversification of ads represents an important differentiator for IT and B2B companies. In addition to creating personalized campaigns, marketing directs actions to the desired pages, refining the profile of your target audience.

In other words, you can link an ad to your product page or to a specific catalog item.