Lifetime Value, which in free translation means Lifetime Value, is a metric that indicates the value of a customer to a company throughout their relationship with it .
This metric can be easily understood when spain mobile database to the estimated net profit of a customer within the business.
As you can imagine, knowing exactly how much money customers spend on average and how long they use a product or service brings a series of benefits for the company to make more assertive decisions. Some of them are:
Know how much profit to expect in subsequent months, based on LTV sales history;
Find negative points that are making customers give up on a service too soon;
Detect underutilized gaps, which would lead to an increase in customer acquisition and retention.
In general terms, this makes the organization develop increasingly efficient marketing and sales strategies, which will translate into loyalty and success over the years.