The marketing department was faced with the task of improving the quality of leads attracted to their new product due to low conversion to sales. To evaluate the effectiveness of advertising campaigns, the client connected Call Tracking, which allowed calculating the number of leads generated by each ad. Further segmentation of incoming calls was supposed to be done by manually adding tags - marks that classify a call into a certain category - but operators forgot to add them or made mistakes in their selection. Solution We proposed to connect Voice Tagging of calls to classify telephone dialogues with clients using voice commands at the end of the conversation. To implement the plan, it was necessary: Update the tag structure for non-targeted calls by assigning recognizable synonyms to each variant Activate the Question-Answer function and make the appropriate changes to the call scripts in your Personal Account Set up sending tags to CRM based on external characteristics: target/non-target call, repeat, etc.
Results Thanks to Voice Tagging, the marketing department was able to analyze the most frequent non-targeted requests and, based on this information, refine the offer of the new product and the content germany cell phone number list of advertising messages. This allowed the share of non-targeted leads to be reduced from 28 to 7% in just 3 months. Those leads that were classified as targeted but with low priority (implicit interest) were placed into the marketing funnel for further warming up in various ways, depending on the type of objections. In addition, it became possible to set tags even without being at the computer, which allowed for timely classification of leads in almost 100% of cases, and a large number of synonyms assigned to each tag made recognition as accurate as possible.
WFM, or Workforce Management, is a software solution for personnel management designed to improve labor efficiency, forecast workloads, manage employee schedules and intelligently distribute enterprise resources. In this article, we will look at the HR processes covered by WFM systems, the benefits of using such systems, and how they differ from WFO solutions. An integrated personnel management system is a powerful tool that can make life much easier not only for the HR department, but also for senior management, who is responsible for budget management. Workforce Management software solutions may include the following features: Drawing up a staffing schedule With WFM, you can automate the creation of work schedules based on vacation, workload, sick leave, and other variables.