Storytelling to create empathy

[Shishirgano9]

Today, there is an increasing emphasis on storytelling.

“The best long-form writing is more than just a presentation jamaica cell phone number list of facts — it allows for empathy and emotional understanding.” Robin Kwong, Chief Innovation Officer at The Wall Street Journal

Charlotte Pudlowski, co-founder of podcast studio Louie Media, draws on the storytelling codes of Blake Snyder ’s Save the Cat . “For structure, you need a beginning, a middle, and an end — and unexpected breaks. The characters shouldn’t be archetypal. And most importantly, you need to say something. It’s not enough to just tell a story for free.”

And Géraldine Sarratia, host of the podcast "Goût de M" adds: "It is important to find the narrative system that is appropriate for the story."