What are the challenges of dealing with a non-linear purchasing journey?

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As we have seen, things have changed a lot. Tili highlights that “companies, especially marketing and sales teams, have a big challenge ahead of them, as they need to start thinking broadly, considering an omnichannel experience”.

Customers are increasingly integrated into albania mobile database channels and your business needs to be strategic across all of them. After all, “ your brand needs to always be in the customer’s field of vision .”

But of course, this requires a lot of effort. Brands need to dedicate themselves to marketing planning, content production , good marketing positioning and, of course, invest in branding.

The big challenge of this new era is to maintain a coherent and unified message across all channels. In this way, little by little, the customer forms an image of the business until they are finally ready to make a purchase.