Move your deal along while reducing

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Instead, soften the directive prescription by saying something like “As a next step, my clients typically like to take a self-assessment using our online tool, and then have a follow-up call to explore the results. From there we can decide together whether or not to move forward. Do you think it makes sense to do that here? ” In this case, you’re not only providing social proof by referencing how similar clients evaluate your solution (per section #2 above) but if they agree after being given the choice, they will be more committed to the next step.



Question: What next step can you recommend to your panama cell phone number list customers to friction? Bonus video: 3 Ways to Sell More by Leading Your Buyer And finally, don’t be afraid to address and reframe any objections that arise during the process. For example, if a prospective customer suggests they “play around with the free trial for a bit and see how it goes“, there’s nothing wrong with saying something like, “I totally understand where you’re coming from and want to make sure you’re comfortable with the solution.



Our clients tell us they get way more value out of the free trial, and save a ton of ‘clicking around’ time when we have a follow-up call to learn about their key use cases and walk them through the trial system one-on-one. Would you be interested in something like that?” Leading your customers through the buying process with conviction is one of the best ways to maximize your close rates while providing them with the expert help and guidance they need.