Where to start creating an identity

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Any illustrations and photographs, as well as graphic interface elements , used in one way or another in the company's presentations, will be part of the corporate identity. Accordingly, all graphics must be made according to pre-established requirements for style, color scheme and technology.

Even Telegram stickers, which are so popular today, can participate in the formation of brand identity. Examples of such use are vividly illustrated by Artemy Lebedev Studio. In particular, the specialists of this company developed the new zealand mobile database design of stickers for the popular messenger with the mascots of the "Team Russia". Here it is important to create interesting, funny and witty images that people will want to share.

First of all, it is necessary to collect basic information about the customer and the product that it offers to target consumers. This should be done even before the development of all elements of corporate identification begins. Next, we will analyze step by step the main points that should be paid attention to.