On-page SEO is defined as all the techniques aimed at improving your content in order to have it recognized by Google or other search engines as relevant and valid for users. The main search engines have developed and are developing algorithms capable of reading the billions of contents on the web and assigning them a value. The main purpose of these algorithms is public satisfaction. What makes an article or content worthy in the eyes of Google so as to position it at the top of the SERP?
The title is definitely the first element that is peru cell phone number list examined by spiders (programs that scan web pages in search of useful indicators for classifying content). This is why there are rivers of texts on how to build an effective and persuasive title. It is always important to remember when writing for the web that in addition to convincing search engines, we must also communicate with human beings and it is precisely from their reactions to our articles that the search engine will understand how pertinent and appreciated that content is by users.
This is to say that you must primarily use clear and direct language, which is at the same time easy to interpret both for spiders and for humans. The core of all efforts are Keywords, or rather the keywords for which we want to position ourselves within the SERP.
Each site can choose multiple keywords to use to highlight its content, the important thing is to always maintain coherence between titles and content. It is essential to insert the keywords within the title itself, possibly at the beginning, so that it is immediately clear what will be discussed in the rest of the article.
Another important element to optimize our content is the meta description . That is, the description for search engines, essentially it is what we read under the title when it appears on the results pages. It is a very short description of what the article contains. In a few characters we must convince the user to read what we have written. It is necessary that it also contains the chosen keyword and that it is immediately understandable.