Outdoor advertising, especially digital advertising spaces, acts as an effective catalyst for online usage. Studies show that out-of-home media (OOH) can increase the reach of all other media channels by up to 90%. OOH activates online usage more than other media and triggers specific online behavior most efficiently.
A Nielsen study reveals that 46% of OOH viewers search for product and brand information. mexico mobile database In addition, 38% visit the Facebook page, 25% visit the Instagram account and 23% visit the Twitter profile of the advertised brand. These figures emphasize the importance of digital outdoor advertising spaces as a bridge between the physical and digital worlds.
online activity after OOH contact percentage
Search for product and brand information 46%
Visit the Facebook page 38%
visit to the Instagram account 25%
Visit the Twitter profile 23%
The FAW study shows that the use of outdoor advertising in the media mix can increase campaign sales by up to 98%. In addition, the media budget can be used up to 59% more efficiently than in campaigns without out-of-home advertising. By integrating digital advertising space into the media mix, not only does online usage increase, but the overall performance of a campaign is also improved.
OOH activates online usage more than other media
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