Another setting that could make you lose money right away is the setting of the bidding system or auctions. If you set up a wrong strategy from the beginning, you really risk wasting a lot of money. By default, the Google Ads account suggests for example “maximize conversions” which is an automatic strategy that is based on the conversion history.
However, if it is your first campaign, and you do not have a significant history, it is not the right choice. If you leave it set to maximize conversions, the system will try to offer even very high figures for the CPC just to get you conversions.
We have taken accounts from nigeria cell phone number list other clients that were managed very badly where “maximize conversions” brought costs per click of 12 or even 15€ without bringing any conversions.
Why rely on an expert Google Ads consultant
Sometimes you want to save on the Google Ads consultant because you believe that one is as good as the other, but that is not the case.
We at Bitmetrica are Premier Google Partners and we manage over a million euros per year on Google Ads . This is why many companies contact us and collaborate with us, because we know what we do.
If you are interested in learning more, contact us for a consultation for your Google campaigns.
The bidding system: manual or automatic?
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nusaibatara
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