2. Interact with people the way they prefer

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How does it work? Google has what they call the “Platinum Rule.” It goes like this: If someone contacts you via email, respond via email. If someone uses social media, respond via social media. In short, interact with people the way they prefer. “And if you’ve lost touch with a customer, don’t send mexico mobile database messages in the hopes of rekindling the flame,” he advises. “There’s a reason for the distance between you, and if customer loyalty is a priority for you, it’s worth investigating that reason.”

For whom? For any and all businesses. “It’s just an extension of that old golden rule that says we should treat others the way we want to be treated,” says Thompson. So it’s universal.

3. Implement a scoring system
How does it work? The most common customer loyalty program involves offering points to customers, who can exchange them for rewards such as discounts, products, monthly fees, exclusive treatment, and other benefits, both from the company itself and from partners. But keep it simple. Don’t offer things like “14 points are worth $1, and for every $20 you earn 50% off your next purchase.” “That’s not a reward, it’s a headache,” says Mike Bal , director of Social Media and Content at Single Grain.

For whom? It is generally recommended for companies that want to encourage large-scale, short-term purchases. Like the Mexican restaurant Boloco, known for its burritos, which offered its customers a loyalty card that allowed them to exchange for every $50 spent for an item from the restaurant, whether it was a combo or a smoothie.