How to develop a creative briefing in the home office?

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Whenever a creative process is about to begin, a summary of the task in question is drawn up – the briefing. With the adoption of remote work, agencies have had to adapt important practices in the creative process. With this in mind, in this article, we bring you interesting tips and focus on the essential skills that can help you prepare a creative briefing while working from home , taking into account the difficulties that arise when working remotely. Check it out!

The impact of home office on creative teams
Creative briefing in the home office: a change in thinking
How to make a creative briefing work in the home office?
A complete tool for creative teams working from home

The impact of home office on creative teams
This article could be divided into two parts: one with tips for creating a creative briefing while working from home switzerland mobile database another on how to create a creative briefing while working from home in uncertain times, such as a pandemic. This is because the challenges of remote work have become even greater in a context full of anxieties, such as social isolation and reduced mobility imposed by Covid-19.

We know that working from home has countless advantages and has always been advocated by advertising and marketing professionals. However, the abrupt way in which it was imposed has had consequences for mental health and affected the productivity of creative teams , as shown by several studies.

>> Recommended reading: Mental health in the home office: how to take care of your well-being

Another difficulty that arose with home office was precisely the lack of contact with people and communication between team members. Global Line's research with 145 multinational companies operating in Brazil showed this.

Global Line research data to consider when writing a creative brief for your home office
On the other hand, the Ideas Report, created by WeTransfer, evaluated how Covid-19 affected the creativity of around 35 thousand people around the world and brought interesting conclusions.

WeTransfer's Ideas Report survey results provide encouraging data to consider when writing your creative brief for your home office
Therefore, we have come to the conclusion that everything we will point out here is welcome in any situation and can help creative teams communicate better to produce with more quality in any situation.