Justify From A Cost Perspective

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Unfortunately, many marketing leaders remain under the damaging misapprehension that incorporating business messaging into their marketing spend would require a potentially prohibitive cost.


At first glance, it might make sense to view messaging platforms as an intimidating, and costly, new channel, requiring an upfront investment in staffing and other resources in order to effectively onboard it.


But in reality, business messaging solutions can not only help lower your staffing costs, honduras mobile database but increase your agents' productivity – all leading to shorter call wait times, more efficient time spent interacting with customers, and an improved experience for both your customers and customer service agents.


Consider how elements like automated responses for FAQs, asynchronous messaging , and 24/7 availability will help free up your agents to tackle your customers' more complicated or sensitive problems. For example, one study found that incorporating Meta Business Messaging into an organization's customer support channels improved agency efficiency by an average of 35%. Researchers estimated that this increase in productivity led to an average of $467,000 in savings for medium-sized brands, and up to $4.7 million for larger businesses over a period of three years. 3