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But this online diversity goes far beyond pure gender. But what exactly is gender based marketing in a diversified and gender-specific sales environment ? The term gender is currently on everyone's lips. But often in different contexts. Therefore. The here is the common marketing definition : Gender marketing is an approach to marketing products and services that is used for the development and production on the one hand. The and for the promotion and sale of products and services on the other.


This does not necessarily reinforce traditional gender indonesia cell phone number list roles and stereotypes. The but in somenew developments and identity concepts that use marketing to highlight different advantages for men or women. (Source: Wikipedia ) That sounds good. The like a real advantage: gender marketing as a way of highlighting different advantages. But this is also where the terrible disadvantage of this good idea lies… Do people really know what is beneficial for others? Does one gender know about the other? If so.


The then surely only through a good knowledge of the personalities for whom you are writing. In other words: you can only successfully reach people with marketing who you really know and have researched. If not? - Then you make the same mistakes again and again. Then you fall victim to clichés and beliefs in marketing. As W&V clearly states: Gender marketing assumes that women and men have different consumer needs and make purchasing decisions differently.