What to include in your social media scorecard

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With a tool like Sprout Social, you can visualize how your share of voice, engagement, sentiment and impressions data stack up to your competition, helping your brand stay on the pulse of what messages and strategies are resonating in your industry.

A screenshot of Sprout Social's Competitive Analysis dashboard that demonstrates how three competitors compare in share of voice, impressions, engagements and sentiment.
When asking for a social media scorecard, it’s most important to include metrics that are important to your business and industry. If you need help getting started, ask your team to include these social indonesia mobile database metrics in your dashboard:

Brand health/audience sentiment: Consumer perception of your products, services or brands. Typically, this data is reported as positive, negative or neutral.
Earned media value: The financial amount that you would need to spend in order to achieve the same level of promotion that your organic efforts are achieving. In other words, how much your company is saving by posting organic social content.
Key social listening findings: While this will vary based on your company’s goals, this data should indicate the volume and sentiment of keywords surrounding your brand and products. For example, these metrics could speak to the success of your latest campaign, a new launch or relevant industry news.
Competitor insights and analytics: A comprehensive view of your competitors’ performance across channels and data points. This should include not only quantity metrics (i.e., followers and views), but also quality metrics (i.e., engagement rate and sentiment).
Customer service efficiency: Metrics related to your team’s customer care performance, including reply time, received messages, response volume, efficiency and your customer satisfaction score.
Start keeping score of your brand’s social media performance
The vast amount of social data available today presents an opportunity for business leaders to make informed decisions and deliver on key company priorities. But tactical social data alone isn’t enough to move the needle.