Are my ads paying off? Track these 6 metrics to find out

[sumaiyakhatun27]

As an enterprise marketer, you're spending millions — if not billions — on your online ads. But are the ads you're focusing on paying off? In our internal research, nearly 40% of marketers did not report a positive return with online ads. 1


Part of the problem is the complexity of tracking the return of online ads. How do you track ghana mobile database the value of an ad that doesn't lead to a purchase until months later? Even if you understand ad analytics, translating metrics and trends for other departments can lead to a lot of head-scratching.


If you're gauging the value of your ads, it's time to take a step back. These 6 metrics will help you and your marketing team begin to answer the core question of ad spend analysis — am I investing in ads that generate positive results at the lowest comparable cost?