Orchestrating the journey to conversion

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When a shopper initiates a messaging interaction, they are signaling an eagerness to engage. This opens the door for brands to start a high quality, two-way conversation. Wherever they sit in the journey, messaging can nudge customers around the LOOP:

Leading them to discovery. To create awareness, brands can invest in paid social, include QR codes on print materials, or incorporate messaging on websites and product pages.

With a 1:1 conversation in progress, businesses can start elevating their brand within the germany mobile database customer's consideration set. Personalization is key, as consideration paves the way to conversion.

Optimizing the purchase and post-purchase experience. According to research by the Baymard Institute , 70% of online shopping carts are abandoned. While there are many reasons, messaging can be effective in resolving customer queries that have failed to complete.

Providing meaningful reasons to re-engage. Multiple research studies have shown how building penetration among non- or light buyers is the primary source of growth through promotions, competitions and rewards.