Creative and cheaper alternatives to Google Ads

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One of the most effective marketing tactics is targeting your competitors' audiences. Find out how to do it best and most cheaply.
Targeting a competitive audience can bring you a lot of new customers, and it doesn't have to be too expensive. The solution is to use cheaper alternatives to PPC advertising on Google Ads , which are no less effective and useful. Each of you is probably familiar with PPC advertising on the Google content network and on social networks such as Facebook and Instagram.

Below we will talk about other alternatives that iceland phone number data can also bring you paying customers. These include, for example: YouTube search results or retargeting . YouTube search results In-feed video ads (formerly TrueView Discovery) were the first placement on YouTube where advertisers could target Google Ads video campaigns directly to YouTube search results pages. This changed with the introduction of responsive video ads, but only slightly – the setup remained essentially the same.

It’s always worth remembering that YouTube is a truly massive search engine. It’s actually the second largest search engine after Google. You can place in-feed video ads at the top of YouTube search results – they can appear at the top of the results. When users search for videos on YouTube, they can also see other companies like yours. How do you make sure yours is as high up as possible and gets the most visitors? When setting up your video campaign in Google Ads, go to the Networks section. There you’ll have the option to focus only on YouTube search results.