16 Facebook metrics every brand needs to track for success

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While Facebook may have matured into ‘my parent’s social media’, it still reigns as the most popular network with over three billion monthly active users. It’s a powerhouse of user data and specific targeting for marketers. Maximizing its full potential lies in tracking the right metrics that provide actionable insights for driving strategy and growth.

Meta sometimes removes or changes Facebook metrics as the platform and user habits evolve. Gone are the days when only followers and likes mattered; now, you need to think about engagement, views and conversions, which come in various forms.

Imagine having a crystal-clear view of what’s working and what’s not, so you can philippines mobile database fine-tune your Facebook marketing strategy for maximum ROI. In this article, we’ll dive into the essential Facebook metrics you should be tracking. From engagement rates to click-through rates, we’ll help you cut through the noise and focus on the data that truly matters.

Why you should analyze your Facebook metrics
People use social media for a variety of reasons, and that’s no different for Facebook. According to Pew Research, 93% use Facebook to keep up with friends and family, but they’re also using it to look at product reviews or recommendations (37%), get news (37%) or to keep up with sports or pop culture (36%).