How can digital marketing help your company sell more on social media?

[fatimahislam]

Many companies still view digital marketing strategies as not complementary to sales strategies, but this is a mistake. After all, digital transformation has come to unite the best of both worlds.

The internet is already the 3rd largest vehicle in Brazil , in terms of propagation. Being in the digital environment to win new customers is, nowadays, almost an obligation.

One of the main ways to attract customers is to sell more through digital marketing by investing in content creation, whether by creating email marketing flows or posts on social media, without leaving remarketing aside.

Having a well-structured marketing and sales process is extremely important to obtain better sales results.

Digital marketing is the set of communication actions that a company can carry out over the internet to promote its products, strengthen its brand and expand its customer base.

At a time like the present, when reality and the virtual world are increasingly becoming blurred (due to the phenomenon of mobility, digital transformation and social media), the most successful sales strategies are those that use digital marketing techniques.

This means that, even with little investment, it is possible to reach your target audience at a speed and scale that is unmatched by traditional customer acquisition methods.

eing present in the digital world is, therefore, essential to survive in such a competitive market.

And with this in mind, we decided to present to you, in the following lines, 5 unbeatable ways to use digital marketing for sales.

1. Convey credibility and position yourself well in search engines
Digital Marketing
Creating relevant and consistent content is essential to engage Hong Kong telegram data your existing customers, attract new consumers, and develop a positive perception of your brand, which will inevitably translate into improving your sales results.

Specialized work with rich content is one of the most important in digital marketing, but it should preferably be carried out by companies that specialize in content.

They will know how to accurately diagnose your business' target audience and how to attract them through digital strategies , such as SEO and sponsored links.

2. Discover content marketing
Consumers are increasingly aware of their role as protagonists in purchasing decision-making processes.

A revolution made possible by the internet is the reason why companies have been investing more and more in building a digital marketing presence for sales.

Although the importance of this work of gaining visibility through the production and dissemination of relevant content is obvious to marketing teams, it is not always so clear to the sales team.

Marketing and sales need to align this perspective.

Click here and find out. How to find and conquer your niche?

We'll show you how content marketing, the right-hand man of digital marketing for sales, can help your marketing and sales teams be more successful!

Here are five reasons why your sales team should embrace content marketing:

More sales possibilities
Digital Marketing
Content marketing is a real weapon when it comes to attracting and captivating potential customers for a company.

This is because, when stocked with quality materials, your company's website and blog tend to have a good positioning in search engines such as Google , for example.

This positioning enables the organic generation (completely free and spontaneous) of new leads, which represents a real increase in sales possibilities for your team.

Less time spent on service and reduced customer acquisition cost (CAC)

Another benefit that content marketing brings to the sales team is the possibility of reducing customer acquisition costs thanks to more practical and faster service.

These services are performed by Atlantic Digital in a precise and strategic manner. Get a free diagnosis and be amazed by the results.

How is this possible?
Remember that one of the main functions of content is to educate and guide potential customers through all stages of the sales funnel (attraction, conversion, lead nurturing, and purchase).

This will save your sales team the trouble of having to prove the value of your product and company to the prospect.

In practice, the potential customer comes to the salesperson with their main doubts — both about the product and the company — already resolved.

And that is precisely why there is a reduction in the time spent on service.

One thing is certain: quality content generates leads that are better prepared to become customers, and the Atlantic team does this with excellence.

This means a reduction in the time spent on customer service and, of course, an increase in productivity generated by digital marketing for sales.

Have you ever imagined having these benefits in your business?

More capable sales team
Just like with your leads, quality content teaches, evangelizes, educates and trains the sales team to speak the “company language”.

And for this to happen, the marketing and sales teams must work together.

Especially when it comes to surveying the main questions, doubts and interests of the company's audience.

Easier sales
As we said above, content marketing has the power to attract and also teach leads about all the features, functions and advantages of the products or services offered by your company.

That is why it is always considered among the digital marketing strategies for sales.

This prior contact represents a reduction in the possible objections that a customer may have, whether they are related to the company, product or service.

For the sales team, this means better prepared prospects, easier purchases and sales!

Reduction of after-sales work
And since the relationship with the customer does not end when the purchase is completed, content marketing will benefit your sales team by also helping to reduce their post-sale workload.

Producing and disseminating relevant content for contacts who have already become customers of your company is a great way to avoid potential problems after purchasing the product or service.

And you, do you already invest in content marketing?

How does it benefit your sales team?

Is it among your digital marketing tactics for sales?

Invest in email marketing
Digital Marketing
Well-done email marketing has high reading rates , in addition to allowing the company to create an emotional connection with its customers.

Emails should be sent monthly or biweekly to avoid damaging the company's image. They should also be lightweight, with no heavy files to download and with relevant content.

Don't forget to create an opt-out channel (unsubscribe link) so that recipients have the option to leave the list at any time.

Take advantage of your database to send email marketing.

3. Be active on social media
A recent report by We Are Social showed that around 3.8 billion people worldwide have an account on at least one social media channel.

To get an idea of ​​the reach of these means of communication, Facebook alone has around 120 million accounts opened in Brazil.

These numbers suggest the breadth of reach of good work on social media.

Create multiple accounts across multiple channels and manage them frequently.

Encourage your followers to make the content posted on your company pages go viral.

Personalized promotions and actions are good ways to achieve this level of engagement and increase your sales in the medium term.

4. Remarketing shows that a sale is not lost on the first attempt
Use this digital marketing resource for sales to win over your future and current customers.

Understanding what remarketing is isn’t difficult .

It involves communicating, advertising or starting a new contact with a person who has shown interest in one of your offers.

It’s like a second chance to not lose a potential customer who was just a little push away from buying.

This digital marketing tactic for sales can also be used for customers who have already converted, especially for upsells and cross-sells.

Now that you understand the concept of remarketing, let’s look at where it can be applied.

See the advantages of this feature and why it is so essential.

Where can it be used?
Remarketing can be applied both offline and online.

In the second, it is usually used more especially due to the ease of tools that automate this work.

In the “ physical world ”, a common remarketing tactic would be a salesperson calling a visitor who left their contact details in the customer registry.

It is important that this potential buyer has previously demonstrated an interest in purchasing.

In the “ virtual world ”, remarketing actions are seen in advertisements on websites, social networks, blogs and in marketing emails.

To implement this digital marketing strategy for sales, companies use platforms specialized in automating this process.

For example: Google Adwords .

Thus, consumers who visited a website or abandoned a shopping cart on an e-commerce site can be impacted again and convinced to change their minds.

Benefits of Remarketing
Ads targeted at the right people

Remarketing is one of the most assertive digital marketing strategies for sales that exist.

The platforms work with codes that, when inserted into specific pages of a website, can record access data, such as the time spent on the page and the user's IP address.

This information is used to target ads more intelligently.

This way, you can offer a product that a visitor saw on your website, while they access your social network, for example.

This makes remarketing the tool capable of delivering the right message at the right time and to the right audience.

Abandoned Cart Recovery
Abandoning purchases on the virtual market is one of the main problems faced by companies.

A report by Ve Interactive revealed that, in the first quarter of 2015, the average number of abandoned carts in Brazilian e-commerce was 83.73%.

The justifications may vary depending on the shipping cost, lack of discounts, payment conditions, among other reasons.

If you already know what remarketing is, you will know that it was created precisely to ensure you don't miss out on these business opportunities.

Want an example?
Go to your email or one of your social networks and you will probably see an advertisement or marketing email from an online store that you decided not to buy a product from at some point.

Rekindling of purchasing intentions

It is a benefit that follows the line of the previous topic.

This point, in particular, is to highlight that remarketing is not only used to reinforce the purchase chances of an 'almost customer'.

To give you a better idea, a Forrester survey, with a global analysis, showed that 96% of visitors who access a website for the first time leave without converting .

Often, the user is still getting to know the website, researching products, comparing prices and is not yet immediately interested in purchasing.

In this case, remarketing can be used to remind that person that your store still carries the products they once searched for and may have forgotten about.

Increase in sales
Finally, it is worth highlighting the natural consequence of the entire remarketing process as a digital marketing strategy for sales.

A sale not completed at a given time does not mean it is a lost sale.

This is the idea behind remarketing, allowing companies to generate more revenue by giving them a second chance to win over the same customers.

5. Invest in electronic tools for creating and controlling commercial processes
Digital Marketing
Before adding new customers, it is necessary to maintain and engage the ones your company already has.

Therefore, maintaining strict control over your customers' history, in order to closely monitor existing negotiations and have access to sales reports and graphs, is essential.

This helps you to know your niche well and, from there, develop a digital marketing plan for sales aimed at attracting new consumers.

If you don't know how to make this plan, count on Atlantic Digital to help you with this task.

The objectives of marketing are:
Maximize the organization's objectives in view of non-controllable external variables;

Develop efficient market strategies that enhance the company's ability to attract new customers;

Consolidate existing ones.

From this perspective, digital marketing for sales has been consolidating itself as a mandatory source of amplification of corporate power.

It is an effective means of communication that is low cost (compared to traditional marketing, such as radio, TV, magazines and newspapers ), and it also spreads globally.

At a time when organic and digital realities are increasingly becoming blurred in people's daily lives, refraining from using the internet and the “mobile world” to reach your potential consumers and improve your sales results is not at all recommended!

How to sell more with digital marketing?
Check out essential tips to help you sell more with digital marketing.

Define the ideal persona for your business;
Educate the market and invest in Content Marketing;
Create email marketing funnels;
Invest in a full service agency ;
Be participatory on social media;
Use marketing automation tools;
Have a good remarketing strategy.
What is digital marketing?
Digital marketing is a concept that encompasses several online activities that a company or person can perform .

The goal of digital marketing is to attract new customers and businesses, as well as create authority on the internet and develop relationships with potential customers. Its main strategies are Inbound Marketing and Content Marketing.