Advertising is coming to whatsapp business

fatimahislam · Post by **fatimahislam** » Wed Feb 19, 2025 9:08 am

WhatsApp Business is a WhatsApp platform developed especially for small and medium-sized businesses . Today, it is a vital communication channel for them, and that is why Facebook developed this business-oriented version that has become another channel for communication, conversion and user retention.

Within WhatsApp there are different actions with which to enhance your communications channel: publish statuses, generate catalogs with products , give information to users through your company profile, and even automate messages to always keep your customers well informed .

It is evident that this platform developed in 2018 (WhatsApp Business) has evolved by leaps and bounds, becoming an indispensable tool for the vast majority of SMEs.

Advertising comes to WhatsApp Business
It was an open secret, sooner or later we knew it would arrive, and finally this week the long-awaited ANNOUNCE button appeared on our WhatsApp Business .

Previously, we could run campaigns on Meta Lebanon telegram data with Click to WhatsApp , campaigns that start from the Meta ad manager and that have interesting data on conversion and traffic to WhatsApp , since the ads directly invite you to start a conversation on this medium.

We have to be honest and confess that we were expecting a real revolution, a new way of advertising through the WhatsApp platform itself and in a much more direct way with our users, but the reality is that, although it is a very powerful start, this new advertising will be displayed through Facebook .

That is, from now on, all those people who have WhatsApp Business in their business will be able to take advantage of the opportunity to impact their target audience through Facebook and redirect them to WhatsApp with just one click.

Benefits of new WhatsApp advertising

Impact users beyond your contacts
Give visibility to your profile, statuses or product catalogs.
Analyze the return on investment and learn from the acquisition process through this new ad format.