It focuses on NFTs and metaverse experiences for independent creators and brands. NFTs are also slowly making their way into deals between brands, publishers and platforms, with Yahoo , which struck an NFT advertising deal with fashion brand Rebecca Minkoff during New York Fashion Week in September 2021. The partnership included a total of 221 assets available for purchase, comprised of apparel and accessories from Minkoff’s seasonal fashion collection. The publisher also promoted the collaboration on its sites, which Yahoo says reach 900 million people per month.
Virtual immersion If immersive technologies were first used in guatemala mobile database the entertainment industryto seize them, in attempts at technological experimentation, or to conquer a new – and young – audience. On television In 2021, China Central Television (CCTV) decided to put new technologies at the center of its Lunar New Year show . In addition to the massive use of 4K, 8K and 5G technologies, Chinese television focused on immersion. Artist Andy Lau gave a concert in a 3D virtual environment. In total, fourteen performances took place in such virtual reality spaces.
On the occasion of the Telethon , France Télévisions, in partnership with VRrOOm, organized the first virtual charity show. Artists Jean-Michel Jarre, Yael Naim, Minotor and Molécule came together to give immersive 3D concerts on the VRChat virtual reality platform. With its Rocky & Lily program , dedicated to young audiences, RTBF has joined the Roblox video game. More precisely, Rocky – a teddy bear and sidekick to Lily, a young woman working at RTBF – regularly appears in videos where he plays games on Roblox .