Using Keywords to Optimize Your Email Marketing Strategy for Success

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Retention marketing is a marketing technique that aims to maintain good relationships with existing customers and encourage continued business.Retention marketing is a key strategy for keeping customers loyal to your business for the long term because it is more cost-effective to retain existing customers than it is to acquire new ones.But understanding what your customers want and how they feel can be a challenge, which is where effective surveys come in. Surveys allow you to listen to your customers and use their feedback to improve your business.So, in this article, we will thoroughly explain the importance of retention marketing and how to create effective surveys.

If you are involved in corporate marketing, be sure to argentina phone number list read this article.What is Retention Marketing? Explaining its Importance and RoleRetention marketing is a marketing technique that aims to build ongoing relationships with customers and increase long-term customer loyalty.The Importance and Role of Retention MarketingBelow we explain the importance and role of retention marketing.Improved cost performanceIt is less expensive to retain an existing customer than to acquire a new one. This is known as the ": rule," which states that it costs five times as much to acquire a new customer as it does to retain an existing one.

Increased customer lifetime value (LTV)Increased customer loyalty increases the lifetime value a customer brings to a company, which is achieved through repeat purchases and recommendations to others.We can expect information to spread through SNSLoyal customers spread positive word-of-mouth about products and services through social media, helping to attract new customers.Reactivate lapsed and dormant customersYou can reactivate customers who have purchased or used your service in the past but have temporarily stopped using it, creating an opportunity to acquire new loyal customers.For retention marketing to be successful, it is important to collect and analyze customer data, clarify performance indicators, and implement a personalized marketing strategy based on customer segments.