Personalized homepage
About 5 years ago, the personalized homepage was a brave attempt at communication (see also what Robertsen says about personalization in this article by Renata Verloop ). In addition to the development with wikis on the intranet, there were also other developments going on on the work floor. Intranet was not the only 'news medium' that was consulted. Think of external sites such as nu.nl, but also human interest sites such as Marktpaats and Funda often colored the computer screens.
Progressive communication departments and web builders kept up with the times by, for example, offering a personalized homepage on the intranet. Depending on the employee's settings, the intranet homepage then has a different layout, with, for example, news from external sites, RSS feeds and specific department information. But always the corporate and commercial news on the familiar hotspot. 'Everything is fine, as long as we decide what is there. The intranet remains our communication instrument.'
In short: employees may taste openness and personality, but that seems to be mostly a false reality. romania phone number list It does not harm the mutual dialogue, knowledge exchange, project collaboration and thus the job satisfaction and involvement in the organization, but it certainly does not benefit it either.
Now, a few years later, it appears in practice that communication departments are well aware that the intranet fulfils a completely different role in the organisation. The open use of social media platforms such as LinkedIn, Facebook and Twitter for work-related activities increases the demand for such internal microblogging functionalities on the intranet.
The new social platform will soon be filled with content by employees. Ideas, findings, links and videos will be shared on the homepage. No more room for top stories of communication. And that takes some getting used to. Control is gone. How can that important message from the management about the reorganization be brought to the fore, without it being snowed under by non-news?
And yet: experience has taught us for some time that important news always rises to the top and less important news falls off the board. And the communications department also realizes more that important spearheads such as communicating policy plans, presenting annual figures and internally translating brand campaigns can be done perfectly well via a social intranet. In this knowledge, communications departments are generally very willing to fulfill more of a leading than a managing role, as intranet guru Jane McConnel also suggests when it comes to intranet management.