Yesterday, the Mobile Convention was held in Amsterdam , a conference that is all about the future of mobile. Mobile is going to change our lives at a rapid pace, as the event showed. Consumers are embracing the new developments en masse, but many companies are still looking. What awaits us?
My day started with a presentation by Joseph Ciprut of Youth Media about the use of mobile phones by young people. Important characteristics that typify this generation Y are that it is a connected collective, thanks to the mobile phone they not only share emotions, like older generations do, but they even create emotions with it. It is a pity that Ciprut mainly uses figures about text messages in his story, but does not quantify major new developments among young people, such as Ping and WhatsApp, and barely mentions them. How sharp does this trend watcher have a view of what is really happening?
Google speaks the right language
In the following presentation by Google it becomes very clear why we no longer portugal phone number list talk about the 'mobile phone', but about the 'mobile'. In the past 10 years the telephone has changed into a Swiss army knife that can do everything. After communication and entertainment the mobile is now used a lot for shopping and in the future even more life-critical functions will be added, so that the telephone really becomes indispensable. For Google this is a reason to let all the services and functions that it develops also work on the mobile. In order to do this successfully, support from 'the cloud' is becoming increasingly important.
The Google speaker shows the audience live a number of nice applications of his Android phone, in which he uses voice recognition and translation functions, for example. For example, he asks the way to the beach in English, after which the sentence is translated and read out in Dutch. Complex image recognition, for example a painting by Monet, can also be easily performed on the mobile thanks to lightning-fast calculations in the cloud.
Here you can find Google's presentation .
Read more about Mobile Convention 2011 here.