The Alpha trendsetters (13%) take both their personal life and their career very seriously. They are brand conscious and are looked up to.
US Female Internet Users Who Say Social Networks Are Their Favorite Sites*, by Identity Segment, March 2011 (% of respondents in each group)
According to the report, the best way for marketers to create buzz among social expressionistas is to make them part of the dialogue and give them the opportunity to play with brand assets and develop their own content. Alpha trendsetters are much less active online, much less discussion-oriented, but still enjoy sharing ideas and information about new products. They are also usually the first to know about them. For this group, 'early access' is most important. They are therefore the most suitable when you are talking about something new or trending.
7 Twitter tips for online editors
Mequoda gives 7 tips (or actually tasks) for online editors, to use Twitter as effectively as possible. A handy and clear list, supplemented with our own insights.
Tip 1 Promote your content
Every article you publish should be tweeted to your followers. Adding codes to your URLs (e.g. Google Analytics campaign URLs) helps you gain better insight into how many clicks a tweet generates. When you send a tweet, it doesn't necessarily have to be the title and possibly a piece of body text. You could also choose to tweet a quote or an important conclusion from the article. This can trigger your followers even more.
Tip 2 Respond to all @mentions
Tip 3 Thank 'frequent retweeters'
Thanking every retweeter is probably a full-time job. At least choose to thank the 'repeat offenders'.
Tip 4 Retweet your competition
You might be wondering why you would want to tweet your competitor’s content. But it’s actually paraguay phone number list quite simple. In content-centric environments, it’s important to spread as much relevant content as possible, and as well as possible. So when you retweet your competition, your followers know that you are a reliable and honest source of quality information.
Tip 5 Look for conversations
Find topics you want to contribute to. You can do this based on the hashtag, but also by simply searching or responding to trending topics that are relevant to you. If people ask a question (#daretoask) that you can answer from your expertise, then give it. Use Twitter Search for this, but preferably a tool like Tweetdeck, Hootsuite or CoTweet.
Tip 6 Follow your target group
Follow key figures in your business. Actively seek out pioneers and experts.
Tip 7 Use hashtags
While some may argue that hashtags are “out,” Mequoda’s author points out that hashtags are still an ideal way to start and aggregate conversations around a topic.
Also read the other articles in the social media news series .