Underestimating the power of social media

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Mistake 5:
In the age of social media, information spreads instantly. A negative campaign can cause a massive public response that is difficult to control.
Mistake 6: Ignoring the importance of your own brand
Focusing on the negative about competitors can distract from developing and strengthening your own brand. Instead of creating a positive image, the company spends resources on a fight that does not bring any benefit.
Mistake 7: Lack of a crisis exit strategy
If black PR is detected, it is importantgcash data to have a ready plan of action. The lack of a clear strategy can aggravate the situation and worsen the company's position in the market.
Mistake 8: Abusing anonymity
Using anonymous sources to spread negativity can backfire when your audience starts demanding transparency and verification.
Mistake 9: Neglecting Content Quality
Creating low-quality negative content can raise doubts about its credibility and alienate your audience.
Mistake 10: Not understanding the target audience
Directing black PR at the wrong audience may not only fail to produce the desired effect, but may also increase support for a competitor.
Mistake 11: Ignoring the responsiveness effect
The support and sympathy that can arise in response to attacks often strengthens the position of the "victim", making him more attractive in the eyes of the public.