The Path to Understanding Your Audience

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Examples of successful KPIs
Engagement percentage is the ratio of the number of interactions to the number of followers or reach.
CTR (click-through rate) – the percentage of clicks on a link relative to the number of views of a publication.
ROI (return on investment) – income from investments in an advertising campaign on social networks.
This is the first part of the article, containing the introduction and main sections that will be developed in subsequent parts. In the next part, we will look at how to analyze KPI data and use it to adjust the SMM strategy.
advertising, marketing, promotion
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KPI Analysis:
Continuing the topic of KPI for SMM nurse database specialists, we come to an important stage – analysis of the obtained data. KPI analysis allows not only to evaluate current results, but also to predict future trends, as well as adjust the strategy in accordance with the behavior of the audience.
Understanding Data: From Numbers to Strategy
Each KPI carries specific information. For example, a high level of engagement indicates that the content is interesting to the audience, but if the conversion remains low, it may be worth reconsidering the call to action or the landing page itself.
How to use KPIs to adjust strategy?
Using KPI data, an SMM specialist can:
Adapt content to the interests and preferences of your audience based on engagement data.
Optimize advertising campaigns by increasing the budget for the most effective channels.
Test different publication formats to find the ones that are most attractive to your audience.