KPI for a targetologist - Detailed analysis
advertising, marketing, promotion
In today's digital marketing world, where every click and view can be tracked and analyzed, key performance indicators (KPIs) are becoming more than just numbers, but real tools for evaluating and improving the results of advertising campaigns. Which KPIs really matter, and how to use them
What are KPIs and why are they important for a targetologist?
KPIs (Key Performance Indicators) are lawyer data metrics used to quantify a company’s success in achieving key business goals. For targeters, KPIs help them understand how effectively they are achieving their advertising campaign goals, whether that’s increasing sales, increasing brand awareness, or collecting contact information from potential customers.
Types of KPI in targeted advertising
CTR (Click-Through Rate)
CTR or click-through rate shows what percentage of users who saw the ad clicked on it. This is one of the main indicators that helps to evaluate the attractiveness of the advertising message for the target audience.
CPA (Cost Per Action)
CPA (Cost Per Action) is the amount an advertiser pays for each action a user takes, such as a purchase or subscription. This metric helps you assess how expensive it is to acquire one customer.
correctly to increase ROI
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